Daily links Friday, 15 January, 2010
By Helen
1. 5 Marketing Principles Brands Should Embrace
Most of the marketing rules we lived by just five years ago are practically obsolete. The industry has faced more changes in the last five years than in the previous 50. Let’s face it, there’s no point in improving broken legacy models. Since necessity is the mother of invention, let’s not waste this recession and instead use it to rethink how we go about branding in this new decade.
How about turning ‘Stress’ into ‘Passion’? What if you could turn all those things that cause you stress into opportunities for something else – learning something new, building or mending a relationship, getting some feedback, stepping out of your comfort zone, widening your horizons, influencing the working culture, helping someone through a challenge, coaching a colleague? Well, is there anything stopping you, other than your own mind and free-will?
3. How to Get Your “Space” Organized
Getting organized is not merely a theoretical exercise. Sure, you need to think about goals and create plans, but after that, you need to organize your space(s). You space could be your office, your home, garage, the inside of your car, etc. It’s the physical area that is often cluttered and overrun.



January 15th, 2010